I do not choose to run is President Calvin Coolidge’s statement to the press on his decision not to run for the 1928 Presidential election. The statement was ambiguous, and led to considerable debate as to the intentions of its language.
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Coolidge was at his “summer white house” in the Black Hills when he gave his secretary, Everett Sanders a piece of paper that said, “I do not choose to run for president in 1928.” Sanders endorsed Coolidge’s declaration, and the announcement was scheduled for the 9 am press conference on Tuesday August 2, 1927.[1]
However, to avoid an overreaction by the stock market on the east coast, the announcement was moved to midday. At 11:30, Coolidge cut out strips of paper with his statement on it, and at the conference, handed each reporter a strip. Without providing any further information, Coolidge remarked, "There will be nothing more from this office today."[2]
Upon Coolidge's announcement, the gathered media were stunned. The public, too, were shocked by the announcement. Many felt Coolidge could easily win a second term, based on “Coolidge Prosperity,” the booming economy, and a more than $300 million surplus.[3]
As early as 1924, Coolidge had made it clear he would not run again after his '24 campaign. He relayed this to his father after Calvin Jr.'s death.[4] After the election, Theodore Roosevelt, Jr. "clearly remembered" Coolidge mentioning his desire to not run again, a conversation Coolidge also had with Frank Stearns at the same time.[5] Also, Secret Service Agent Edmund Starling, who served at the White House for thirty years, and protected 5 presidents, recounted that Coolidge decided "long ago" not to run again for office.[6]
While some close to Coolidge knew he wouldn't run for another term, others were stunned by his announcement, including Sanders, his personal secretary.[7] Later in the day on August 2, Grace Coolidge found out of her husband’s announcement from visiting senator Arthur Capper. She remarked, “Isn’t that just like the man. He never gave me the slightest intimation of his intention. I had no idea.”[8]
After Coolidge’s announcement, there was much debate as to what he meant in his choice of words. Some took the language as a definitive statement that he was not willing to be President any longer. Others thought that he was hoping to be drafted by the party as a candidate.
Some close to the president took the view that Coolidge was looking to be drafted by the party for the 1928 election. Vice President Dawes believed he “ardently” wanted nomination.[9] Commerce secretary Herbert Hoover, himself considering a 1928 election bid, asked Coolidge if his decision was “absolutely conclusive,” and the president made no direct reply. Even one of Coolidge’s closest friends, Senator Butler, said of the decision, “I do not know what he wants.”[10]
As for being drafted as the party’s candidate, Coolidge stated he “was determined not to have that contingency arise.”[11]
Others saw Coolidge’s message as a desire to get back to private life. As early as 1924, Coolidge decided he would not run for the presidency a second time. The death of his son, Cal Jr., in 1924, took a heavy toll on the president, which some say led to clinical depression. “When he died, the power and the glory of the Presidency went with him,” Coolidge later wrote in his autobiography. He also noted that another term would put him in the White House longer than any other man had been there, and ten years is more time than any man should spend there.[12]
Also, Coolidge took some steps to make sure he was not drafted for the nomination. He said, “I do not approve the circulation of a petition, such as has been reported in the morning press, requesting me to run for President in 1928. I don’t see that anything good could come from it. I hope it will be discontinued.” He also announced in December 1927, “My statement stands. No one should be led to suppose that I have modified it. My decision will be respected.”[13] Informed that some Massachusetts Republicans were mounting a campaign to have him win their state’s presidential primary, Coolidge informed the Republican state chairman “Such an action would be most embarrassing to me… I request that it not be done.”[14]
While the language was open for debate, some pointed out that it was the language of a Vermont Yankee. "The Yankee language is founded on understatement and not overstatement," said publisher Charles Thompson.[15]
Some feel that Coolidge was trying to honor the two-term tradition set by President Washington. Coolidge held the opinion that a Vice President who succeeded to part of another president’s term would not violate the rule by then running twice for election in his own right.[16]
Within the Republican party, there was talk that the “no third term tradition” could damage Coolidge’s, and thus the party’s, chances come election day. This led to some party members calling for him to not run for a third term, though most scholars feel their opinion had little effect on Coolidge’s reasoning.[17]
The phrase entered popular culture of the era. The tune "I Do Not Choose to Run", credited to Kenny & Dennis [18] was recorded in March 1928 by Harry Reser's jazz band for Brunswick Records. The humorous lyrics tell the story of a watch which, rather than ticking and telling time, utters Coolidge's famous phrase.[19]
Shermanesque statement – The opposite, a direct statement